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By 2011 Minecraft had sold a million copies. The initial trickle of sales quickly became a flood, to the point where Persson's account was frozen by PayPal, which became suspicious of the massive influx of money. It often doesn't work out that way, but it's easy to see why Minecraft's sales model became so popular for both developers and customers. It's a format we now take for granted: buying an incomplete game at a discount in the hopes it'll someday be finished and we'll have saved a few bucks-and maybe we'll also get to suggest new features that will end up in the game. Buy it now, in other words, because the price will only get higher. There was also the promise that the price would go up in the future as more features were added, and the finished game would cost even more. The alpha went on sale in June of 2009, with the promise that those who bought it for a few dollars now would get all future updates at no additional cost.

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But its barebones free alpha had received a positive, excited response and developer Markus Persson decided it was time to start making the money needed to fuel the rest of its development.

In 2009 it was in an alpha state, nowhere near feature complete with years of development still ahead. Selling a game before it's finished is practically the industry standard these days, but before Kickstarter, Steam Early Access, Fig, and other crowdfunding tools became popular, there was Minecraft. (Image credit: Microsoft) Minecraft (2009) The surprise addition of co-op to a five-year-old competitive game wasn't a desperate gimmick, it was an invasion of robots within a surprisingly intricate family feud storyline paired with its own trailer, ARG, webcomic, cosmetic items, microsite, and special set of 'Machievements.' A replay system wasn't just a new feature, but the debut of an annual community film festival-a handful of winners would receive one of the rarest in-game items: the Saxxy, an Oscar trophy wieldable as a melee weapon, and the golden incarnation of TF2's insane, long-running obsession with Australia. Valve's biggest stroke of brilliance was the way that TF2 entangled narrative with all of these changes. Team Fortress 2's shift from a paid game to a now-mainstream microtransaction model invited other developers to adopt the same scheme. In 2011, 'going free-to-play' was an unusual move for any FPS, and for western-developed games especially. What if we released new items for characters that transformed the meta? What if we sold those items? What if anyone could make items, sell them in our game, and make money from it? Can we put an RPG-style crafting system in a multiplayer game? What happens if we use this item economy to promote the launch of dozens of other games on Steam? Crawl the list of 684 updates (and counting), and you notice the escalating pokes, prods, and full-body transplants Valve performed on TF2.

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